Entertainment branding invades the Kitchen

Disney Consumer Products announced the launch of the new Disney Smoothie Maker and Disney Popcorn Popper, on September 29, continuing the convergence of convergence of entertainment and lifestyle into one of the most important gathering places in the home; the kitchen. The company's line of consumer electronics appliances are designed for kids and families and combine Disney's entertainment content with technology and design. Both products will be available in October at major US retail outlets, just in time for the holiday season, and are the first in an ongoing line of appliances that will continue to be introduced to consumers.

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