Entertainment branding invades the Kitchen

Disney Consumer Products announced the launch of the new Disney Smoothie Maker and Disney Popcorn Popper, on September 29, continuing the convergence of convergence of entertainment and lifestyle into one of the most important gathering places in the home; the kitchen. The company's line of consumer electronics appliances are designed for kids and families and combine Disney's entertainment content with technology and design. Both products will be available in October at major US retail outlets, just in time for the holiday season, and are the first in an ongoing line of appliances that will continue to be introduced to consumers.

Disney Consumer Products announced the launch of the new Disney Smoothie Maker and Disney Popcorn Popper, on September 29, continuing the convergence of convergence of entertainment and lifestyle into one of the most important gathering places in the home; the kitchen. The company's line of consumer electronics appliances are designed for kids and families and combine Disney's entertainment content with technology and design. Both products will be available in October at major US retail outlets, just in time for the holiday season, and are the first in an ongoing line of appliances that will continue to be introduced to consumers.

The Disney Smoothie Maker and Disney Popcorn Popper have special safety features and offer simple, step-by-step instructions. The Disney Smoothie Maker and Disney Popcorn Popper provide parents with a great opportunity to introduce kids to the concept of reading a recipe, calculating basic measurements and following basic kitchen safety rules. The popcorn popper makes five quarts of fresh, delicious popcorn, which is large enough for an entire family to share. A pre-portioned lid measures corn kernels for calculating the desired serving amounts. The clear design lets everyone watch the popcorn popping.

Manufactured and distributed by Back to Basics, the Disney Smoothie Maker is red and has a capacity of 40 ounces. It features a quick-mixing stir stick, mess-free dispensing valve, safety locks and is whimsically designed, with Disney-style non-slip rubber "feet" at the base.

The Disney Popcorn Popper has a capacity of five quarts, features a non-stick coated popping surface, a cover that flips to become a serving bowl, a motorized stirring rod, heat-resistant handles and base, and Mickey's white non-slip rubber "feet." Both items are available at a suggested retail price of US$39.99 each.

For more information see www.disneyconsumerproducts.com