Laks watch to help make healthy babies


January 20, 2004

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We're bullish about the prospects for the LAKS Baby Boom watch. There is no quest more closely monitored than the modern woman seeking to use modern technology to optimize the chances of conceiving a child. And the Baby Boom does almost everything one could expect in tracking the vital numbers before, during and after the pregnancy. The watch calculates the fertile days, indicates in which week of the pregnancy you are, has a name finder with 5000 names, keeps tabs on appointments, medical dates, ad infinitum, and keeps track of the lab reports.

The watch downloads to a PC so you can chart, share and obsess over the data in a host of other ways too. All of that in 5 languages!

Though the functionality cannot be questioned, we're a bit concerned about the styling which is more akin to that of a male triathlete's watch than a feminine making-babies watch, but our money's on a complete sell-out anyway.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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