October 10, 2004 First shown in June 2002 as a concept device born of collaboration between Toyota, DDI Pocket and Kyocera, the latest model PiPit mobile phone went on sale in Japan this month. The phone is essentially a personal safety device, and with just three destination keys is designed to immediately contact authorities or family at the touch of a button when needed. For these reasons it is likely to gain a substantial market as a device for women, children and the elderly for its simple operation. It also has the added benefit for parents of maintaining easy contact with their children without having to worry about the bill they're running up.
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