The smell of testosterone: Hummer Fragrance for Men

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Article Summary

Brand association is apparently an incredibly potent technology. Why else would we have Tonka teaming up with Ford, Razor with Chrysler, and now Hummer releasing its own brand of cologne. The rugged, high testosterone, military-strength Hummer brand has licensed its name to a new fragrance that will be available in the US for Christmas 2004.

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