The Digital Video Recorder a threat to television advertising

The era of the digital video recorder is looming large as new research studies emerging from the US indicate that 15% of all Internet households have connected their computers to a TV or stereo, that DVR users spend 60% of their TV time watching recorded programs and that when watching recorded programs, they skip 92% of commercials. Further, 75% of households with these PC/CE connections play music on their PC through a stereo and over 40% have viewed digital photos on their TV. "Music and imaging applications are much more important than video to these consumers," said John Barrett, director of research for Parks Associates. "People don't need a computer to watch video on their TV. However, they do need a computer if they want to view digital photos on their TV."

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