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Cocooning gives way to INSPERIENCES


January 20, 2004

Variously known as 'cocooning', 'Home Haven' and 'Hiving', the concept of retreating from the realities of life into the safety of the home has been on the human behaviour roadmap for two decades.

The fact is that consumers' homes will forever be their most prized possessions, which means spotting domestic trends before others could net you a competitive advantage in your business. International company TRENDWATCHING.COM suspects to be the next big thing in the world of domestic bliss will be INSPERIENCES.

Basically, in a consumer society and outside world dominated by branded, designed, themed and curated experiences, the INSPERIENCES trend represents consumers' desire to invite brands offering experiences exclusive to the (semi) public domain, to set up shop within their own domestic domain.

Needless to say, before they're allowed to pass through the front door, some of these experiences need to be stripped from the dangers, annoyances, and unwanted interactions with strangers that normally come attached.

Think installing Crunch-operated home gyms in that spare room, tapping near-perfect beers on a Heineken BeerTender in one's Entertainment Room, or decking out the master bedroom with Westin's Heavenly Beds, pillows and linen.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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