When PODS started seven years ago, it was designed as a service for the storage industry - get a container delivered to home, stack it carefully over time, then call to have it picked up and delivered to a secure storage location. The founders had conceived the service as a way of securing regular business for their large secure storage warehouse. But the customers saw it differently - within minutes of delivering the first POD container, the calls started coming from people who had seen the unit in the driveway of the first customer. They didn't want to use it for storage - they wanted a more convenient way to pack for moving home.
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