Two new products modelled to teen lifestyle

An interesting trend as the post-computer era emerges is the emergence of smartphones and computers aimed speciifally at teenage market, hoping to develop consumer allegiance to last a lifetime - two such products aimed squarely at the teenage market are the Hip-e, an all-in-one digital lifestyle platform and the SideKick II, the first smartphone designed for a market other than professionals. The Sidekick promotional campaign involves celebrity endorsement by the likes of Skateboard legend Tony Hawk, and the omni-present Paris Hilton.

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