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World's first male fertility test for the home


January 20, 2004

Given a choice, many men would prefer to bury their heads in sand than see their doctor to determine their fertility. Thankfully, help is on the way with the release of the Element, the first medical test kit for determining male fertility which can be administered in the privacy of the home.

For couples who are trying to conceive, the issue of infertility is one that men can get rather sensitive about. Even though the rate of infertility actually affects men and women equally, women generally do not have a problem seeing their GPs, as opposed to men who have a general reluctance to seek a physical diagnosis.

In order to address the social stigmas associated with male infertility, American company Pria Diagnostics has developed Element, an easily administered, over-the-counter fertility test kit specifically for men.

Element is capable of quickly and easily evaluating sperm count, motility and forward progression, which make up the primary criteria set by the World Health Organization for determining male fertility.

For men, the convenience and privacy of using this device is an attractive alternative to an appointment with a doctor or at a clinic. Furthermore, as many insurance companies do not reimburse fertility diagnosis, the Element is also an affordable option.

This male fertility package takes away any discomfort by permitting men to check their fertility with a single use device. The test is quick to administer and the results are easily understood taking about thirty minutes.

Element can accurately verify as little as one million sperm cells per milliliter and yield results with over 90% sensitivity in regards to test conditions making it equivalent to a clinical test.

The company expects the Element to be as appealing to women as it is to men, as many women may end up buying it for their partners.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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