Casio ceramics makes world's smallest optical zoom camera
By Mike Hanlon
January 20, 2004
Casio has announced the release of the world's smallest digital camera with an optical zoom (2.8X), the EXILIM CARD EX-S100. The camera and its lens owe their exceptionally compact packaging to another world's first - the application of ceramic lens technology providing a great advance in optical quality with even greater strength than glass. The EX-S100 will be available in October 2004 at an RRP of US$400.
The first EXILIM digital camera was launched in 2002, an ultra-thin business card-sized model with superior portability and highly responsive operation. Casio's highly-portable camera - which enabled photography for any occasion, anytime, anywhere - had a huge impact on the digital camera market overnight, helping the ultra-slim genre become a major segment of its own.
Since that first EXILIM, Casio has created successively thinner cameras with improved performance, making the EXILIM line-up a trend-setting force in the marketplace. The new EXILIM CARD EX-S100 is the latest breakthrough model in the line.
The new EXILIM CARD EX-S100 was developed to be the flagship model of the series, and as such, embodies all the brand concepts.
Key features of the EX-S100 include use of the world's first transparent ceramic lens in an ultra-slim 2.8X optical zoom lens unit, and Casio's proprietary EXILIM Engine, an ultra-compact image processing LSI module that enables the camera to achieve high-image quality, high-speed operation and low power consumption - all within an extremely slim and compact body package.
As a result, the EX-S100 is the world's smallest optical zoom-equipped digital camera, with a volume of just 79 cc and very compact measurements of 3.46" x 2.24". Moreover, it is only .66" thick, and just .56" at the thinnest point.
The EX-S100 features a stainless steel body, and is created entirely of metal, right down to the screws, for a true feeling of high quality.
The front of the camera features a stylish theme of circular patterns that highlight the shape of the lens, while the back of the unit features a more square look that matches the impressively large 2.0-inch LCD screen. In keeping with the distinctive form of the other models in the EXILIM CARD series, the lens area itself protrudes slightly from the body of the camera.