The Harley Davidson brand packs a whallop - currently rated in the Top 50 most valuable brands in the world, it's most potent attribute is loyalty. How many other brands does one find tattooed on a customer's chest? So if you wanted a solid state, industrial strength, no-sissies, reliable, dependable, chromed MP3 player for your motorcycle, where would you go? The genuine Harley Davidson Road Tech MP3/WMA Digital Music Player is designed so it can be operated while wearing thick leather gloves while riding a motorcycle. The four large soft-touch buttons are back-lit and the unit has an illuminated LCD display so that if you really do need to take your eyes off the road to scroll through the playlist or turn it up for "Born to be Wild," you can do it at night too.