Harley MP3 gives new meaning to Solid State

The Harley Davidson brand packs a whallop - currently rated in the Top 50 most valuable brands in the world, it's most potent attribute is loyalty. How many other brands does one find tattooed on a customer's chest? And that is no isolated incident - just ask down at the local tattoo parlour. The HD logo regularly finds its way onto biceps too.

So if you wanted a solid, no-sissies, reliable, dependable, chromed MP3 player, where would you go?

The genuine Harley Davidson Road Tech MP3/WMA Digital Music Player is designed so it can be operated while wearing thick leather gloves while riding a motorcycle.

The four large soft-touch buttons are back-lit and the unit has an illuminated LCD display so that if you really do need to take your eyes off the road to scroll through the playlist or turn it up for "Born to be Wild," you can do it at night too.

Another advantage of the solid state design for motorcycles is there are no moving parts so the music is skip-free on rough roads compared to the CD player.

Unfortunately, it works with Harley equippe only at this stage. The complete kit includes: Road Tech HA90 MP3/WMA Digital Music Player, housing assembly in choice of chrome or black, USB 2.0 SD card reader/writer with engraved "Bar & Shield" logo, USB connection cable for your PC, 64 MB Secure Digital (SD) memory card, wiring harness and installation hardware and operation manual. System Requirements are as follows: Windows 98 SE or later version operating system and USB port. Available in black too, both at US$299.95