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Hawaiian Airlines offers digEplayer In-Flight Entertainment


January 20, 2004

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The standard of in-flight entertainment is continually being raised and Hawaiian Airlines' will continue the trend in August by introducing the digEplayer personal entertainment system, a self-contained portable audio/video on-demand in-flight entertainment system.

Hawaiian will be the first airline to offer the digEplayer on transpacific flights between Hawaii and Australia, American Samoa and Tahiti. Customers will enjoy a wide range of entertainment via the units; including 10-15 first-run, full-length movies; 8-10 short subjects or situation comedies; 20 music videos; and 100 audio tracks. The lightweight (1.36 kg) battery-powered, unit fits comfortably on a seatback tray or customer's lap, and will be available free in First Class or a $10 rental fee in coach class.

Hawaiian has purchased 1,500 digEplayers following a successful two-month trial earlier this year.

Gordon Locke, Hawaiian's Senior Vice President of Marketing and Sales, commented, "The response by our customers to the digEplayer was phenomenal. The units were an immediate hit and sold out on every flight we tested them on. Customers raved about having their own personal entertainment system and the freedom to pick and choose movies, TV shows, and music that matched their interests. Parents especially liked how the systems kept their children entertained during the flight."

The digEplayer 5500 is the world's first portable, Audio/Video-On-Demand, In-flight entertainment system. The newest versions of the player contain a 40-gigabyte hard drive and can now hold over 60 full length feature movies and 10 hours of dynamic music content.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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