TAG Heuer's radical new V4 watch movement

Since its earliest days, TAG Heuer has led Swiss watchmaking tradition by challenging and innovating its most time-honored conventions. Founded in an horological golden age, it has repeatedly revolutionized the timing and watchmaking world.

With the Monaco V4 Concept Watch, the first design-integrated mechanical movement truly of the third millennium, the tradition continues. Once again, this time by reinventing the mechanical movement, TAG Heuer stakes claim to the cutting-edge of watchmaking and honors its motto: "Swiss Avant-Garde since 1860."

Watchmaking History

To trace the history of modern watchmaking, one must go back four centuries, to Huygen's invention of the spiral in 1675. The next key advancement was in 1753, when Beaumarchais created the first watch with escapement. In 1770, Perrelet designed the first automatic movement. Fifteen years later, Breguet invented the tourbillon, and in 1822, the first chronograph. TAG Heuer made its first major contribution to Swiss watchmaking in 1897 with the oscillating pinion, still an essential component in today's traditional mechanical chronographs.

In 1916, TAG Heuer pushed the technology further with the Micrograph, the first stopwatch to achieve 1/100th of a second accuracy.

In 1966, TAG Heuer's Microtimer was the first timekeeping instrument accurate to 1/1000th of a second.

In 1969, TAG Heuer revolutionized chronographs at Basel by being the first to market an automatic chronograph movement, the famous Chronomatic 11 with a microrotor to rewind the barrels. During this same period, the brand pioneered Swiss quartz technology and launched the first Swiss LED and LCD movements, showcased in the Chronosplit Manhattan, one of the first digital and analog display chronographs, introduced in 1975.

In 2002, TAG Heuer brought out the Microtimer F1 wrist timepiece, the first prestigious Swiss chronograph accurate to 1/1000th of a second and winner of the Best Design Award at the Grand Prix d'Horlogerie de Genève. Motors and Movements: The Challenge of 3rd Millennium Technology

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