Building the Audi RSQ for

The convergence mix is bringing some unlikely partners together as vertical market borders are blurring and morphing not just product categories but entertainment genres. The recent movie "I, ROBOT" has all the makings of a film of epic status – a script inspired by the classic Isaac Asimov short story collection and the public’s first detailed introduction to the capabilities of personal robotics. Everything had to be entirely believable for a film set 30 years from now so when the script called for a futuristic vehicle, a loose tender was put to the world’s leading automotive design studios and Audi won the job.

Science fiction films now need to be done in incredible detail to be credible.

I, ROBOT uses state-of-the-art visual effects to bring the coming world of robots to life.

The NS-5 robot, which promises to be as much the star of the movie as flesh-and-blood star Will Smith, is the world’s most advanced consumer robot in the year 2035 at a time when robots have become ubiquitous.

To be credible and congruent, every aspect of the movie had to rival the NS-5 in granular detail – the NS-5 features fictitious proprietary technologies such as 3 Laws Safe, Centralcore 247 and a positronic brain.

The development of a production car is obviously the job of a designer.

Being able to work conceptually with next generation technologies is the dream of all automobile designers.

Having a chance to integrate almost freeform creative potential into the development and construction of a futuristic sports coupe, to be driven in an epic futuristic movie is perhaps the grandest stage possible to display technological prowess and futuristic brand relevance.

Consequently there was great enthusiasm when Audi Design was awarded the contract to realise the Audi RSQ for the motion picture "I, ROBOT"

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