AdPack is a fantastic<br>
tool for brainstorming<br>
and team building
The cards give a brief<br>
overview of the uses, pros<br>
and cons of the medium<br>
on the back
A lateral thinking tool too
Centre pic and above - <br>
instead of simply printing<br>
brochures, this florist built<br>
a database and now sends an<br>
SMS message prior to Valentines<br>
Day to remind her clients to get<br>
some flowers for their partner.
BEFORE: AdPack catalysed<br>
the ideas behind this mechanic<br>
changing his promotional<br>
strategy from fliers ...
AFTER: ... to this mechanic's<br>
direct marketing piece that<br>
simply demands attention
BEFORE: When the classified<br>
advert wasn't working, AdPack<br>
helped stimulate the ideas to ...
AFTER: create bin hangers. <br>
There's no better time to<br>
remind someone where they<br>
can get their smelly bin cleaned<br>
than when they are lifting the lid.