Innovative Advertising Ideas Generation Tool

AFTER: create bin hangers.
There's no better time to
remind someone where they
can get their smelly bin cleaned
than when they are lifting the lid.

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AdPack is a fantastic
tool for brainstorming
and team building

The cards give a brief
overview of the uses, pros
and cons of the medium
on the back

Innovative Advertising Ideas Generation Tool

Centre pic and above -
instead of simply printing
brochures, this florist built
a data...

BEFORE: AdPack catalysed
the ideas behind this mechanic
changing his promotional
strate...

AFTER: ... to this mechanic's
eye-catching, motivational
direct marketing piece that
si...

BEFORE: When the classified
advert wasn't working, AdPack
helped stimulate the ideas to ...

Article Summary

Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept generation and media selection and is one of the cleverest concepts we've seen to help with brainstorming communications strategies. Adpack is a card-based tool made up of trigger or strategy cards which contain proven techniques that are current and relevant in today's business divided into three sections - Media, Offer and Power Words. Each of these cards can be combined to create powerful marketing ideas.

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