Innovative Advertising Ideas Generation Tool
Centre pic and above -
instead of simply printing
brochures, this florist built
a database and now sends an
SMS message prior to Valentines
Day to remind her clients to get
some flowers for their partner.
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Article Summary
Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept generation and media selection and is one of the cleverest concepts we've seen to help with brainstorming communications strategies. Adpack is a card-based tool made up of trigger or strategy cards which contain proven techniques that are current and relevant in today's business divided into three sections - Media, Offer and Power Words. Each of these cards can be combined to create powerful marketing ideas.
