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GOOD THINKING

Innovative Advertising Ideas Generation Tool

By Mike Hanlon

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Innovative Advertising Ideas Generation Tool

Innovative Advertising Ideas Generation Tool

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We believe that every company knows its business and customers much better than it realises - AdPack's design helps to unlock that knowledge and put it to work. It's a breakthrough concept and a breakthrough product, so don't be fooled by low-tech medium - it works and it helps to get those synapses firing in a way which is very productive.

There are 1,164,100 active businesses in Australia according to the Australian Bureau of Statistics - very few would not benefit from spending the AUD$385 (inc GST) on AdPack and if they don't, Rudy has used the age-old advertising closer - it's guaranteed or your money back!

Whatsmore, we believe this product has a massive global potential as it addresses one of the greatest needs in business. Good advertising principles work everywhere. Adpack is a catalyst for the local business owner to develop their own culturally relevant ideas.

The concept evolution

Rudy Labordus founded his own advertising agency, Breakthrough Corporation, in 1994 after 14 years of real "hands on" sales and marketing experience.

Labordus has been personally involved in developing and launching several businesses around Australia, offering clients strategic and creative solutions for their business, achieving exceptional results and winning several "Excellence in Marketing" awards for his innovative marketing strategies.

Rudy has worked with local, national and international clients with advertising budgets exceeding $1,000,000 per year, all the way down to 'let's have lunch and I'll give you some advice.

'During the years of running his own advertising agency in Perth, Australia, he received many calls from small business owners that wanted help with their advertising. Many of these businesses were really struggling and couldn't afford a structured campaign, so he found himself giving them some quick tips over the phone.

...continued

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