Mazda Motor Corporation heads into the 74th Geneva International Motor Show with the world debut of its newest concept vehicle, the MX-Flexa. The six-seat concept demonstrates one possible direction Mazda could take in creating a future space wagon.
The MX-Flexa concept showcases key elements that could further improve Mazda's position in the growing space wagon segment. With this project, the design team put particular focus on adding new levels of emotional appeal.
The MX-Flexa features an appealing exterior design, high levels of interior functionality and comfort, and superior dynamic performance, in a concept vehicle that could further improve Mazda's position in the growing space wagon segment in Europe.
The Geneva show opens to the public from March 4 to March 14, 2004.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon