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RESEARCH WATCH

Internet Ad revenues continue recovery

By Mike Hanlon

Internet Ad revenues continue recovery

Internet Ad revenues continue recovery

Monday December 15, 2003The Internet continued its resurgence following the 'tech-wreck' when the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced yesterday that US Internet advertising totaled an estimated US$1.745 billion in the third quarter of 2003. Q3 2003 represents a 20% increase over Q3 2002 ($1.451 billion) and a 5% increase over Q2 2003. The IAB Internet Ad Revenue Report is available from the organisation's web site.

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