Monday December 15, 2003If email is the internet's killer-app, then the growing prevalence of spam (unsolicited bulk email) is throttling the internet's most compelling benefit. Increasingly, spam is choking mailboxes and costing millions of person-hours a year as people need to sort through the mire to extract mission-critical business communication. According to measurements from Brightmail's Probe Network, spam has hit the 56 percent mark (i.e. 56% of all e-mail was classified as spam).
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.All articles by Mike Hanlon