— Good Thinking
Online Music Vouchers an Australian first
Thursday December 4, 2003
Australian music consumers will soon be able to purchase vouchers to buy music online without the need for a credit card. Destra Corporation Limited are rolling out pre-paid voucher vending terminals in around 10,000 retail outlets across the country over the next three months with a view to capturing the web-savvy and normally credit card-less under 18 marketplace.
The vouchers will work in the same way as pre-paid mobile phones - consumers pay any dollar amount toward a music voucher and instructions provided on the docket enable the online transaction to retrieve their online music purchase at music e-tail sites including MP3.com.au, Sanity.com.au, HMV.com.au, Chaos Music, whammo.com.au and Rome, all without using credit cards.
Destra's CEO, Mr. Domenic Carosa said in a press statement, "The under 18 marketplace, the largest consumers of music, will now be able to pre-purchase their
online music without the need to use parents' credit cards."
The new service is expected to be up and running by the end of the year. For further information visit DestraMusic.com (previously known as WiredRecords.com).
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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