Monday December 3, 2003

HomeScreen Entertainment has announced a content distribution deal with ninemsn (www.ninemsn.com.au) for its online DVD rental service. Subscribers to the highly-personalised service choose from a list of 7000 DVD titles that are delivered and returned by mail, meaning you never have to set foot in a video store.

The significance of this emerging migration of entertainment services into the online environment highlighted by this announcement will become more apparent over the next decade - mail delivery will be replaced by DVD-by-wire services and the "bricks and mortar" video store will truly become an endangered species.

HomeScreen aims to broaden the reach of its service via deal with ninemsn, which attracts more than six million unique visitors to its site a month.

HomeScreen subscription costs $8.50 per week and a free two-week trial is currently available.

Visit www.homescreen.com.au or ninemsn.homescreen.com.au for further details.