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HomeScreen launch online DVD rental service


December 2, 2003

Monday December 3, 2003

HomeScreen Entertainment has announced a content distribution deal with ninemsn (www.ninemsn.com.au) for its online DVD rental service. Subscribers to the highly-personalised service choose from a list of 7000 DVD titles that are delivered and returned by mail, meaning you never have to set foot in a video store.

The significance of this emerging migration of entertainment services into the online environment highlighted by this announcement will become more apparent over the next decade - mail delivery will be replaced by DVD-by-wire services and the "bricks and mortar" video store will truly become an endangered species.

HomeScreen aims to broaden the reach of its service via deal with ninemsn, which attracts more than six million unique visitors to its site a month.

HomeScreen subscription costs $8.50 per week and a free two-week trial is currently available.

Visit www.homescreen.com.au or ninemsn.homescreen.com.au for further details.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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