Mobile phone based ticketing launched for Australian events


November 7, 2003

Saturday November 8, 2003

The Metro Theatre in Sydney will introduce mobile phone-based bar code ticketing in Australia next month. "Mobi-tickets" are received in the form of an sms containing a barcode that is subsequently scanned by the ticket attendant when you arrive at the gate.

The sms also includes confirmation of ticket and event details with concert goers heading to Magic Dirt, Echo & the Bunnymen, The Frames and Killing Joke next month will have the option of utilising the new service.

"For the first time ever, Australian concert goers will have the option to receive their concert ticket direct to their mobile phone," says Adam Dunne, Director of AURA DIGITAL COMMUNICATIONS, which is launching the system in conjunction with The Metro Theatre, Sydney.

"Mobi-tickets" can be sent to the customer within minutes of the booking being made and can be cancelled and reissued effortlessly.

The convenience of this paperless system, combined with the high-penetration of mobile phones in Australia, is expected to result in the technology becoming mainstream very quickly.

The technology was used for the first time earlier this year at the SECC Stadium, Scotland, for a Primal Scream concert, and more recently for events at the Edinburgh Festival in Scotland.

Retail sales promotions and loyalty programs are also set to make use of the mobile barcode technology by tying in discounts and special offers that can be redeemed at the checkout by simply having your sms barcode scanned.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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