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Limited Edition BMW 645Ci sells out in less than 7 minutes


October 23, 2003

Friday October 24, 2003

The 2004 BMW 645Ci featured in this year's Neiman Marcus Christmas Book went on sale recently via a phone hotline - six minutes and 57 seconds later, all 50 of the U.S. limited-edition models were sold.

Featuring stratus Gray exterior finish and soft cr'me beige leather interior, the 645Ci is powered by a 4.4-litre, V-8 engine that produces 325 horsepower and can accelerate from 0-60 mph in 5.7 seconds.

Those who missed the jump in the lightning sell-out of the US$75,170 sports car will have to wait until 2005, as only 50 are being produced in the inaugural year.

The Limited Edition 2004 BMW 645Ci is featured in the 2003 Neiman Marcus Christmas Book.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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