Monday September 29, 2003 Developed to help introduce a variety of early-learning fundamentals to babies, toddlers and preschool age children, Brainy Baby Learning library programs are a mix of reality-based visuals and colourful graphics combined with both classical music and kid-friendly songs designed for the parent and child to watch together. The 45 minute programs are specially paced for young viewers and acknowledge the presence of a parent by allowing for "teachable moments" to occur.

Available in DVD and VHS video cassette, the Brainy Baby series is are aimed at children aged from 6 months to 5 years.

The programs cost AUD$29.95 for VHS and $39.95 for DVD and can be found in toy, homeware, nursery, baby, book, pharmacy, gift and specialty stores nationally.