Friday September 26, 2003

The Hasselblad H1, a 645 format camera that incorporates an interchangeable film and digital back system, has been named Best Professional Product at the prestigious TIPA (Technical Image Press Association) European Photo and Imaging awards.

The awards are judged by the chief and/or technical editors from 31 European photographic and imaging publications in the 12 countries that make up TIPA.

The jury statement described the H1 as "a true hybrid camera, aimed at professional users in both analogue and digital photography. Designed for the, the camera body also provides full communication with digital backs, making it easy to change from film to a digital back without any compromises. Both the interface and the design are outstanding. A true winner for this category."

The Hasselblad XPan II received the Best Prestige Camera in Europe and Pentax *ist was named the Best 35mm SLR Camera.