Friday June 27, 2003

Audi Australia will launch the new A8 sports limousine on 20th August 2003, following confirmed production for the company's first 50 locally-specified units.

A direct challenge to the BMW 7 Series and Mercedes-Benz S-Class, the sporty A8 will be available in two V8 variants, both with quattro all-wheel-drive and Audi's third generation aluminium bodyshell construction.

The Audi A8 3.7-litre quattro will be priced at AUS$173,900 with a tag of AUS$206,900 attached to the 4.2-litre model.

Audi's managing director, Graham Hardy, says the company expects to sell around 70 units in 2003, with the full year 2004 realising around 100 units ­ a four-fold increase in sales over its predecessor.

The long list of standard features on the A8 includes a Multi-Media Interface (MMI); Adaptive Air Suspension; Electronic Stabilisation Program with anti-slip regulation; servotronic speed-sensitive power steering; Advanced Front-Lighting System; Audi's Advanced Key system; electric seats with leather upholstery; personalised memory system for driver and front passenger incorporating exterior mirrors, electric steering column, seat belt height and head restraints; multifunction steering wheel with Tiptronic paddles; DVD-based navigation system and active front head restraints.