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Nikon Coolpix 5400 - 5 mega pixels for under $1,600

By

June 4, 2004

Nikon has added a the COOLPIX 5400 to the top end of its COOLPIX digital camera line-up. Offering 5.1 effective Megapixels and a powerful 4x optical zoom lens, the compact, lightweight digital still camera provides exceptional versatility for the $1599 pricetag.

Nikon has added a the COOLPIX 5400 to the top end of its COOLPIX digital camera line-up. Offering 5.1 effective Megapixels and a powerful 4x optical zoom lens, the compact, lightweight digital still camera provides exceptional versatility for the AUD$1599 pricetag.

Nikon's newly developed wide-angle 4x Zoom-Nikkor lens features a professional-quality 5.8-24mm focal range and incorporates an ED (Extra-low Dispersion) lens element to minimize chromatic aberration, and two ASP (aspherical) lenses that reduce image distortion and improve contrast.

New to the COOLPIX 5400 is the Mode Dial, which allows users to directly select exposure modes and set various shooting parameters, simplifying the handling of camera settings and giving users the freedom to focus on capturing the images quickly.

Advanced digital controls include the AE-BSS (Auto Exposure-Best Shot Selector) mode, Noise Reduction mode, Saturation Control and White Balance Bracketing.

Multiple capture modes receive considerable support from the large 64MB buffer memory that enables the capture of up to 7 full-size (2,592 x 1,944-pixel) pictures at 3 frames per second (fps).

The versatility of the camera is further enhanced by innovative features such as movies with audio and the new Time-Lapse Movie Mode, ideal for observational recording and scientific applications.

For enhanced on-board viewing in daylight, the COOLPIX 5400 features a highly transmissive Vari-Angle LCD Monitor and the compact, lightweight magnesium (Mg) alloy body has been designed for maximum durability and portability, with a secure, comfortable grip for stability during shooting.

The Nikon COOLPIX 5400 is expected to be available at the end of June through the Australian distributor for Nikon Imaging products, Maxwell Optical Industries.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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