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Samsung's "Matrix Reloaded" phone

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June 4, 2004

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Samsung Electronics and Warner Bros. have struck a promotional deal covering the rights for the second and third installments of The Matrix trilogy. Designed by Matrix Reloaded set designers, the SPH-N270 features a bar-type pop-up screen "intenna" and enhanced voice dialling capabilities. The release coincides with the next movie -The Matrix Reloaded - in mid-May 2003.

As well as promoting its mobile phones, the partnership reportedly extends to the DVD/VHS releases of the next film and The Animatrix, a collection of nine short films that draw upon the world of the Matrix, plus the video game "Enter the Matrix."

The dedicated site at www.thematrixphone.com has been updated with phone specs, polyphonic tone dowloads and further details.

Samsung's association with the Matrix franchise follows the trend-setting appearance of the Nokia 8110 handset in the original 1999 film.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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