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Extreme Toys Expo on the way

By

June 4, 2004

A brand new exhibition called Extreme Toys - an exciting concept of exccessive and aspirational toys and activities for adventurous adults - is set to tour Australia. Fast cars, adventure holidays, home wares, the latest gadgets,extreme sports, big boats, loud music, adrenalin pumping, chest thumping, life of leisure, total pleasure. The Extreme Toys Expo will provide exhibitors an opportunity to display their products and services to an audience who are looking to be excited and inspired.

The Extreme Toys Expo runs in conjunction and within the same hall as Sexpo - Health Sexuality and Lifestyle Expo. There can now be no doubt as to the mainstream appeal of the Sexpo event with over 150,000 people from all walks of life visiting the last three events. It is the most popular (on a per square metre basis) and rapidly growing exhibition in Australia. With Sexpo being an adults only Expo, Extreme Toys and Sexpo is guaranteed to attract visitors all over 18 years of age and many with high disposable incomes. Just the right demographic for "Extreme Toys".

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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