Now colour can be measured too


June 4, 2004

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Two colours that look the same often aren't - just ask anyone who's tried to touch up paintwork using a chart to find the right colour. Now the problem has been solved with a new technology that measures the colour to a high degree of accuracy by reading wavelengths in the ultraviolet and infrared range that are invisible to the naked eye. The potential applications for PocketSpec are many, from home decorating to commercial applications such as textile production, cosmetics manufacturing, dentistry (to match the colour of existing teeth) and even tanning studios are using the technology to enable clients to select their preferred tan level and monitor their progress.

The hand-held PocketSpec Bronz measures the darkness of the skin and registers a "TanTone" number between 1 and 1000, differentiating between more colours than the human eye can see. The higher the number, the darker the tan.

The PocketSpec Bronz costs AUS$879. Call 0416 188 108 for more information on PocketSpec.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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