BMW StreetCarver - high speed, high thrill, high cost skateboard

July 2002 It looks like a skateboard but feels more like a snowboard. It costs between three and four times more than the previously most expensive skateboard.It is much larger than it looks, and it's heaps of fun. It is the BMW Streetcarver and it's one of the more bizarre brand extensions to come from the automotive segment in recent years, (see also the Chrysler Razor Concept Car and the Ford Tonka Truck) particularly given that the skateboard fraternity is hardcore, hard baked, irreverent and the US$695 price of the StreetCarver is a lot of money in any language. But the StreetCarver is not a normal skateboard. With the sport of snowboarding gaining instant legitimacy thanks to the winter Olympics, BMW's StreetCarver is reaching the market at exactly the right time. Though it gets its edge in a different way to a snowboard, it sweeps and carves in exactly the same way, and is an absolute hoot to ride.

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