Fuji’s new eco-friendly, long-lasting, guilt-free EnviroMAX batteries


January 5, 2009

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Despite promises of portable alternative power sources, batteries still rule the roost and apart from being a costly form of energy, we all know that we’re contributing a little bit more to the planet’s indigestible waste with each one we purchase – until now! Fuji is announcing a new line of eco-friendly, high performance consumer batteries at CES. EnviroMAX batteries do not contain cadmium or mercury or any ingredients harmful to the environment, are packaged with recycled paper and fully recyclable PET plastic and can be disposed of through normal waste systems or in landfills as they degrade. Fuji is claiming equal or better performance/longevity to the major equivalent brands, and an affordable price. They’re due in stores in April. Stay tuned for more info when we get our hands on a set.

The batteries will be manufactured by Fuji Batteries FDK one of Japan’s largest battery manufacturers, under what Fuji claims are some of the world’s strictest standards of environmental responsibility.

No ozone-depleting compounds are emitted during manufacture and the batteries are made with recycled materials, and are also packaged in recycled or recyclable materials -- including recycled paper and PET plastic. Even the battery cylinders are made from recyclable PET plastic, not steel.

Fuji EnviroMAX batteries are to be introduced in Super Alkaline and Digital Alkaline varieties.

* Super Alkaline (US$3.99 per pack), available in AA, AAA, C, and D, offer unexcelled power for the most common applications such as toys, radios, or flashlights.

* Digital Alkaline (US$5.99 per pack), available in AA and AAA, are especially engineered to provide superior performance in high-drain electronic devices such as digital cameras, remotes, and video games.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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