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Fuji’s new eco-friendly, long-lasting, guilt-free EnviroMAX batteries


January 5, 2009

Fuji’s new eco-friendly, long-lasting, guilt-free  EnviroMAX batteries

Fuji’s new eco-friendly, long-lasting, guilt-free EnviroMAX batteries

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Despite promises of portable alternative power sources, batteries still rule the roost and apart from being a costly form of energy, we all know that we’re contributing a little bit more to the planet’s indigestible waste with each one we purchase – until now! Fuji is announcing a new line of eco-friendly, high performance consumer batteries at CES. EnviroMAX batteries do not contain cadmium or mercury or any ingredients harmful to the environment, are packaged with recycled paper and fully recyclable PET plastic and can be disposed of through normal waste systems or in landfills as they degrade. Fuji is claiming equal or better performance/longevity to the major equivalent brands, and an affordable price. They’re due in stores in April. Stay tuned for more info when we get our hands on a set.

The batteries will be manufactured by Fuji Batteries FDK one of Japan’s largest battery manufacturers, under what Fuji claims are some of the world’s strictest standards of environmental responsibility.

No ozone-depleting compounds are emitted during manufacture and the batteries are made with recycled materials, and are also packaged in recycled or recyclable materials -- including recycled paper and PET plastic. Even the battery cylinders are made from recyclable PET plastic, not steel.

Fuji EnviroMAX batteries are to be introduced in Super Alkaline and Digital Alkaline varieties.

* Super Alkaline (US$3.99 per pack), available in AA, AAA, C, and D, offer unexcelled power for the most common applications such as toys, radios, or flashlights.

* Digital Alkaline (US$5.99 per pack), available in AA and AAA, are especially engineered to provide superior performance in high-drain electronic devices such as digital cameras, remotes, and video games.

About the Author
Mike Hanlon After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again.   All articles by Mike Hanlon
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