FTC calls for “Do Not Track” mechanism for Web browsers

Nearly all companies with a big Web presence, and search engines in particular, are known for gathering the user's browsing history and other personal information to improve on the services they offer, such as by offering better targeted advertisements. A preliminary report compiled by the Federal Trade Commission (FTC) addressing the lack of transparency and user control over how companies gather Internet browsing data from their users, proposes a "Do Not Track" feature for Internet browsers that would allow users to opt out completely and protect their privacy.

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