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Ford B-Max to debut at Mobile World Congress

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February 13, 2012

The Easy Access door system uses central body pillars integrated into the sliding rear doo...

The Easy Access door system uses central body pillars integrated into the sliding rear doors of the B-MAX and is claimed to be a significant leap forward in vehicle design as it enables unprecedented access

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Ford's decision to launch its new B-MAX at Mobile World Congress in Barcelona on February 27 will make it the first car ever to be released at the mobile industry's annual mecca event, and indicates just how important mobile communications have become in automotive buyer decisions.

The B-MAX's very clever Easy Access Door System was thought to be the key selling feature of the new B-MAX, but Ford claims that the as yet undisclosed new technologies to debut on the vehicle will make it "among the most technologically advanced small cars on the market."

The Easy Access door system uses central body pillars integrated into the sliding rear doors of the B-MAX and is claimed to be a significant leap forward in vehicle design as it enables unprecedented access.

The 2012 Ford B-MAX

The most intriguing part of the Ford's use of moveable central body pillars will be answered when the media finally gets its hands on the B-MAX and we finally see how all Ford's computer simulations on the B-MAX's body rigidity translate to to the vehicle's handling. Ford claims the strategic use of high-strength steels in key parts of the body have enabled the chassis to maintain high torsional rigidity.

The B-MAX had previously been announced to debut at Geneva, but now we know the B-MAX will debut at MWC, and that executive chairman Bill Ford will be one of the keynote speeches at the conference. It will be interesting to see just what new technologies will be introduced.

The B-MAX will still makes its planned debut to the automotive world at the 2012 Geneva Motor Show on March 6.

The 2012 Ford B-MAX

Little else is known about the car, apart from its intended engine range which includes a new 1.0-litre 120PS EcoBoost petrol engine and a 1.6-litre TDCi diesel engine.

3 Comments

Looks nice Ford. The sliding doors are the best thing since sliced bread and I don't know why more vehicles don't have them.

kinbo1966
14th February, 2012 @ 03:52 am PST

If they were going to incorporate the side post into the sliding door, why not have only one door per side so that the driver and front passenger have the same ease of entry in tight parking spots.

Slowburn
15th February, 2012 @ 03:21 am PST

Love the Sliding Doors. It would be nice if the front doors slid forward over the front wheels in the same way the rear doors slide backwards.

But really any sliding doors are a nice way to get great access.

well done Ford, Your not dead yet.

Develocon
15th February, 2012 @ 06:22 pm PST
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