Flip video cam takes 13% market share

March 24, 2008 David Pogue of the New York Times has written a very positive review of Pure Digital’s Flip video camera which we previewed here. Pogue points out that in the twelve months since it was released, the simple no-frills but functional camera has garnered 13 % of the video camera marke, making it one of the biggest digital trends of 2007.

As we said at the time, “we love to see consumer products that are redesigned to reflect the way the market is using them” and that the Flip is a “simple, well featured consumer video camera that supports the way digital video is becoming part of our lives.”