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Flip video cam takes 13% market share

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March 25, 2008

March 24, 2008 David Pogue of the New York Times has written a very positive review of Pure Digital’s Flip video camera which we previewed here. Pogue points out that in the twelve months since it was released, the simple no-frills but functional camera has garnered 13 % of the video camera marke, making it one of the biggest digital trends of 2007.

As we said at the time, “we love to see consumer products that are redesigned to reflect the way the market is using them” and that the Flip is a “simple, well featured consumer video camera that supports the way digital video is becoming part of our lives.”

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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