We’ve seen alarm clocks that you turn off by chasing them across the room, sticking a toothbrush in them or punching in a code in another room, but Lexon’s new Flip offers yet another alternative – you just turn the thing over.

Created by designers Jeremy and Adrian Wright, the Flip has clearly-marked ON and OFF sides. When the ON side is facing up, the alarm is armed and the LCD display indicates both the time of day, and the time for which the alarm is set.

When the alarm goes off, simply touching the clock’s touch sensor activates its snooze function, and causes the display to momentarily illuminate. Once you’re up and ready to stop snoozing, you just turn the clock over so the OFF side is facing up, to completely shut off the alarm.

The display automatically flips itself over when the clock is flipped, so the numbers always remain upright relative to the user.

The Flip is the winner of a 2013 Red Dot Design Award, and is available now in a variety of colors for €39 (US$50).

Source: Lexon via Firebox