The new Fitbit Force takes the form factor and features of the Fitbit Flex, and adds a screen
The Fitbit Force's screen lets you see your workout data while you're working out
As big tech companies prepare to woo you with current and upcoming smartwatches, they'll be doing battle with fitness tracking devices that some customers already have on their wrists. Along with the Jawbone Up and Nike Fuelband, one of the most popular series of wrist trackers comes from Fitbit. The San Francisco-based company just unveiled its latest tracker, and, surprise surprise, it took some baby steps in the direction of the smartwatch.
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