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Female fitbot robot added to Fits.me Virtual Fitting Room


June 14, 2011

Using proprietary FitBot technology, robots can conform to over 85% of the female individuals that shop online today,

Using proprietary FitBot technology, robots can conform to over 85% of the female individuals that shop online today,

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The Fits.me virtual fitting room is an online changing room where you simply enter your sizing statistics and a robotic mannequin models how various sizes will look on your torso - all from the comfort of your own home. Among a host of advantages, the virtual fitting room saves time - the one commodity destined to always be in short supply - and solves the single biggest problem for online fashion retail - the lack of a fitting room. When it was introduced for men last year, sales to new customers increased by 57 percent, and sales to international customers doubled, while returns also decreased to just 2.99 percent. Now it's available for women too.

The first female FitBot robotic mannequins took a little longer to implement than the male versions (which were introduced in May, 2010) mainly because of the diversity of shape and size of the female body.

"Using proprietary FitBot technology, robots can conform to over 85 percent of the female individuals that shop online today," according to Dr. Maarja Kruusmaa, professor of biorobotics at Tallinn Technical University and co-developer of the Fits.me technology.

"By entering a few measurements into the Fits.me model, customers can visualize how different sizes of garments complement their unique shape. Fits.me has already collected information from well over 100,000 male end users, and the data confirms what many intrinsically observe; over half of the customers chose a size that is different than the traditional size chart would recommend," says Dr. Kruusmaa.

The female FitBot mannequin is now available at British retailer, Hawes & Curtis, where the male FitBot mannequin was first implemented.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
1 Comment

What -- no choices as to what the face looks like?!

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