New research explains why Facebook posts are so memorable

The success of social networks such as Facebook may provide clues to the type of information the human mind tends to favor. New research suggests human memory prefers spontaneous writing favored by users communicating online to grammatically polished text found in edited material. This the gist of the findings presented in a paper called Major Memory for Microblogs, which details the results of a research comparing memory retention of Facebook updates to book excerpts and faces.

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