Eye-Fi's range of wireless memory cards have been giving photographers the ability to send photos from a digital camera to a computer over an existing Wi-Fi network for a few years now. That's great if you're close to your home network but what when you're out and about and want to offload some of those captured pics and vids from your camera? The company's latest Eye-Fi Mobile X2 Card answers the call with a new Direct Mode that allows the card to create its own Wi-Fi network so it can establish a direct connection and upload photos and videos directly to mobile devices such as a smartphone or tablet.

Although Eye-Fi is launching Direct Mode alongside the Eye-Fi Mobile X2 Card, the feature will also be compatible with existing Eye-Fi X2 cards and has been released as a free upgrade for existing Eye-Fi X2 Card users. The feature will be supported by accompanying free mobile apps for iPhone, iPad and Android device. With many tablets, including the iPad, not sporting an SD card slot, Direct Mode provides a convenient way to transfer content from a camera to a tablet when away from home.

The 8GB Eye-Fi Mobile X2 Card is available now for US$79.99, while the existing Eye-Fi Pro X2 will be reduced from $149.99 to $99.99 from this month.

Here's Eye-Fi's promo video: