Highlights from the 2014 LA Auto Show

Eterniti Hemera Super-SUV promises limousine luxury and 620 bhp

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September 10, 2011

The prototype Hemera will be seen for the first time at the Frankfurt International Motor ...

The prototype Hemera will be seen for the first time at the Frankfurt International Motor Show (IAA) next Tuesday

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The birth of a new British car company named Eterniti Motors has been on the horizon for some time, but it'd be fair to say that the world's motoring press hasn't taken a lot of notice until now - the first images of the new Eterniti Hemera "Super-SUV" prototype have surfaced along with the news that it will produce a remarkable 620 bhp and have a top speed of over 180 mph. When production begins in 2012, Eterniti aims to become a boutique luxury carmaker and the new Hemera has as much emphasis on a "limousine-like" rear cabin, with twin reclining rear seats, iPads and a drinks chiller, as it does on its dynamic 4x4 driving experience.

The prototype Hemera will be seen for the first time at the Frankfurt International Motor Show (IAA) next Tuesday (September 13).

The Hemera's pedigree has the credibility of multiple Le Mans winner Alastair Macqueen as the head of the engineering team, though very little information about the machine has been officially released at this stage other than the topline specs. In case you haven't noticed the family resemblance, the press release hint as to the car's origin is that it "is based on the latest generation of the best large SUV platform available", should see the penny drop. The Eterniti is a re-engineered Porsche Cayenne which involves a chassis-up rebuild, lighter and stronger carbon-composite body panels plus a completely new interior.

Another high profile Eterniti employee will be three-time F1 GP winner Johnny Herbert who will play an active role in the company in addition to his role as brand ambassador.

Eterniti is intending to create a London showroom, car build and service centre, and "a separate atelier where customers can discuss their requirements and create a bespoke specification for their cars".

The London hub will open later this year, with further showrooms in key international "wealth centres" to follow from 2012.

About the Author
Mike Hanlon After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again.   All articles by Mike Hanlon
5 Comments

" based on the latest generation of the best large SUV platform available." That POS Cayenne is the best SUV platform? Yet it underperforms the Grand Cherokee SRT8 for much much higher cost. Not too mention it looks like crap, but hey, that's in the eye of the beholder I suppose.

Blixdevil
11th September, 2011 @ 04:40 am PDT

Blixdevil I agree 100%

Bill Bennett
11th September, 2011 @ 05:30 pm PDT

Re-badged Cayenne? Why wouldn't a new British marque start with a Land Rover/Range Rover as the basis for a luxury SUV?? Souped up defender, anyone?

And the name 'Eterniti Hemera' is horrible, sounds like 'eternal hemorrhoid'!

Doesn't look like it'll be worth a damn when the tyres get muddy either - grass and gravel only, and doesn't look like it'll take a tow hitch with that diffuser at the back.

Still, there are some people who get excited over these Chelsea tractors, might sell a few.

PeetEngineer
12th September, 2011 @ 10:02 am PDT

You dudes are true americans :) ... patriots ... are you really comparing the SRT8 with a Cayenne ???? The SRT8 looks like crap when compared to a Cayenne ... hhmmmm you must be really gelous of europeans :))) and have you actually tried to drive a SRT8 and a Cayenne and then try to compare them ???? Me thinks you didn't :) but I drove a Cayenne and I can tell you is something to dream about ... dream on dudes

cipo.77
12th September, 2011 @ 12:21 pm PDT

Personally,

I'd take an old Defender 90,

as far as Brit stuff goes-

this isn't Brit anyway,of course.

Then, with the change, I'd buy a cabin on a lake in Alaska,a good floatplane...and a bunch of gear.

But many dollars often don't make much sense,

so the wealthy will probably indulge themselves with this,too.

Maybe they can outrun the paparazzi better with these!

In America we call them conversion vans-just re-hashed trash.

Come on,guys, what's the difference?

You're just taking somebody else's car and doing a custom job!

Do something original!

Griffin
14th September, 2011 @ 07:54 pm PDT
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