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Ducati reveals Diavel Carbon sports cruiser


March 10, 2014

The Diavel was a surprise unveiling at last week's Geneva Motor Show

The Diavel was a surprise unveiling at last week's Geneva Motor Show

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Ducati has significantly upgraded its devilishly photogenic Diavel supercruiser, adding the new 1198cc Testastretta Dual Spark engine, a new exhaust system, a full-LED headlight, longer service life (now a major service every 18,000 miles), reduced emissions, better fuel consumption, and more mid-range grunt, as if it needed it.

The Diavel heavily impacted the worldwide cruiser bike market when it launched three years ago by offering a level of performance, handling and braking power that had simply been unavailable until then amongst overweight, under performing bikes of similar style.

Ducati's CEO Claudio Domenicali introduces the key features of the Diavel Carbon to the as...

At 205 kg (452lb), the Diavel showed that you can be comfortable without an excessively heavy bike, and with 162 hp, it showed you can have a meaty mid-range and a ballistic top end as well. The Diavel's stoppers are the same Ducati's Panigale superbike wears, offering power and sensitivity beyond the brakes of most other bikes in that category.

With the addition of LED illumination to its full hand of techno-trickery (desmodromic valve actuation, ABS, traction control, riding modes plus plenty more), Ducati is further strengthening its technological-leadership brand values.

The new Diavel has a full LED headlamp to complement the characteristic twin vertical stri...

Now under the wing of the uber-powerful Volkswagen Group, the whole Ducati franchise is having its profile massively raised and the Diavel is just one the latest new bikes in a host of ambitious plans.

An example of this was the Diavel's surprise unveiling during Volkswagen Group Night on the eve of the 84th International Geneva Motor Show. Honda and BMW also manufacture both cars and motorcycles and significantly leverage the profile of their motorcycles at automotive shows around the world, because only specialist press go to motorcycle shows. Now Volkswagen is doing the same with Ducati. Newspaper automotive writers have a massive audience and this heightened awareness by key influencers is not to be underestimated.

Ducati's CEO Claudio Domenicali rides the Ducati Diavel Carbon onto the stage in Geneva, p...
Ducati's CEO Claudio Domenicali rides the Ducati Diavel Carbon onto the stage in Geneva, putting the marque on display to the world's automotive press

In being adopted by Volkswagen, Ducati has been elevated to the big stage and will benefit not just from greater exposure to battalions of automotive journalists and their astonishing reach (every major newspaper in the world had a dedicated journalist covering Geneva), but it now has a presence at auto shows all over the world as an adjunct to the omni-present Volkswagen contingent of brands.

Volkswagen's stable now includes cars from Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and its own Volkswagen brands, commercial vehicles from MAN, Scania and its own Volkswagen Commercial Vehicles brand, and one motorcycle manufacturer ... Ducati.

Breathing through elliptical Ride-by-Wire throttle bodies, the 1198 Testastretta 11° DS us...

Ducati's presence adds "cred" to the group with a target market it didn't formerly reach and in many ways is just as much an aspirational feeder brand for future Audi, Bentley, Bugatti, Lamborghini and Porsche customers as BMW 3 series is in introducing customers to the BMW lifestyle. In many motor shows I have attended over the last year, the Ducati stand has been on one side of the Volkswagen stand, indicating the parent company is both nurturing and subsidizing the Ducati brand's public recognition.

The second generation Testastretta 11° Dual Spark engine now becomes a fully-stressed chas...

Having introduced its new range at the EICMA Motorcycle Show in Milan last November (2013), Ducati’s new Diavel has now delivered the final piece of the company’s development plan, which had promised one completely new model (the Monster 1200 pictured above) and three "family-extension" models: the 899 Panigale, the exclusive 1199 Superleggera and the new Diavel.

With its laid-back street ergonomics, blistering performance and commanding style, the new...

Seemingly contradictory to its name, the Diavel Carbon can be purchased in a variety of color schemes other than its Dark Stealth livery of black trellis frame and black wheels: traditional Ducati Red over Matte Carbon with red frame; or the new Star White over Matte Carbon with white frame. All color schemes use the same black forged Marchesini wheels which are then turned and milled to expose the natural aluminum.

The Testastretta 11° engine effectively took the original fire-breathing 1198 Superbike po...

All the Bologna-built Diavel Carbon models will begin arriving in Ducati stores around the world next month (April 2014).

In the meantime, check out Gizmag's video road test of the original Diavel.


Super cool bike. Drooling over the pics...well, can some one please stop putting girls in these pics? at least put a helmet and leather bike suit on. We want to see the bike, not a female. There are other places to do that.

Toffe Kaal
10th March, 2014 @ 11:18 am PDT

You serious Toffe Kaal?

Gizmag please keep the girly models coming (bikini preferred..)

10th March, 2014 @ 06:19 pm PDT

I'm afraid Ducati has lost the styling plot. The early singles and later bevel-drive twins are simple and elegant. The 916 was the pinnacle of modern day styling of a sport bike. But it has been downhill ever since.......

Martin Hone
10th March, 2014 @ 10:55 pm PDT

I have to agree with Toffe.

The girl in the picture only manages to get in the way of the bike. I'm not a misogynist by any stretch of the word but I do like bikes and cars and prefer them displayed on their own. A Ferrari 458 for example. There isn't a woman on the planet good enough looking to stand near the Italia without taking away from its natural beauty.

I suppose for those who like viewing girly magazines it might be the same if your publication had a gorgeous girl in a picture but somewhat hidden by a car or two?

Great write up can't wait to see one at the dealer.

Bryan Haslett
11th March, 2014 @ 01:00 pm PDT
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