Beach advertising poster for Johnson's sun tan oil. The beach symbolized health and happiness - a scene commonly featured on posters during the 1950s. As the appeal of sunbathing and tanning grew, swimsuits became smaller
Swimwear fashion has progressed steadily over the past 100 or so years (if you discount Borat’s mankini). Design has moved from neck-to-knees woolen garments that women were encouraged to bathe in at the beach, to men’s Speedos, to skimpy Brazilian thongs, to Daniel Craig’s James Bond swimmer boxer trunks, to full body racing ‘buoyancy’ suits for Olympians. Who could forget screen sirens Esther Williams, Jane Mansfield and Marilyn Monroe posing in their swimsuits? To celebrate Australia’s contribution to the swimwear industry – in design and materials – a comprehensive exhibition titled "Exposed! The story of swimwear" is traversing that country, appearing at State museums.