Fruitwash labels dissolve into organic fruit soap (image: Amron Exptl.)
New York based electrical engineer and designer Scott Amron has come up with an idea that could transform the way industries label fruit and vegetables. You may not pay much attention to that fruit sticker on your apple or orange - though it's often frustrating to remove - and it usually just ends up in the trash. However, Amron is a man who has put considerable thought into that sticker, creating the Fruitwash label. Just as the name suggests, the new label dissolves into organic fruit soap that helps remove water-resistant wax, pesticides and fungicides.