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Digital Signage Agency Training

Article Summary

Advertising agencies have had increasing difficulty in extending their services into new media, a combination of being unable to monetise their efforts outside the simple main media models and a lack of understanding of the new mediums themselves. With digital signage now becoming increasingly sophisticated and affordable at the same time, cellular digital signage and content delivery specialist MediaTile has announced a series of new programs for advertising agencies to accelerate digital signage deployment and adoption. Announced at the 4th annual Digital Signage Content Strategies Summit this week, the new programs will equip agencies and brands with the knowledge, ability, and tools to create “brand networks” which use digital signs to attract, influence and engage viewers in ‘point-of-sale’ and ‘point-of-wait’ environments.

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