Death on wheels - the brain-slapping Calavera Ferrari

The Calavera Ferrari is a signature car from Bavaria's Unique Sportcars, which offers hyper exclusive automotive services for customers wanting something more than common garden variety exoticars – it offers personalised design and full implementation with craftsmanship to fine art levels. The Calavera (Spanish for skull) cuts through the brain's clutter in a similar way that brands such as A-Style, FCUK, Porn Star et al achieve nuclear levels of brand recognition. Take a close look at the modified 700 bhp Ferrari F430 and you'll see a not-so-subtle skull with a dagger through it emblazoned on every panel. The Calavera initially transfixes you, wondering what the hell it is. The weekend wheels of a Bulgarian mafia don? The company car of one of Batman's adversaries? It is unquestionably an exquisitely produced piece of machinery yet it has some seriously sinister overtones. The skull has signified death since cavemen times but add a dagger and it signifies a violent and premature death. Needless to say, the Calavera polarised opinion in our offices. Some of our crew liked its in-yer-face-ness, claiming the extreme reactions it catalyses are good art doing its job, challenging perception. Others used words like desecration and neo-vandalism. The end result is a car that demands the spotlight like nothing else.

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